Brad Jeffery was visiting a Kenyan slum on a business trip
focused on finding ways to financially help those who lived there
when he found himself asking questions about what it would really
take to help the impoverished, endangered women he talked with.
Just giving them money, he determined, would not solve their dire
situation.
So he founded Made Free, an apparel accessories brand that
competes on the world stage in design and quality while serving as
a vehicle for consumers to help create sustainable change through
dignified work and livable wages.
Every purchase supports a day of freedom from human
trafficking and poverty … and moves Jeffery further beyond his
crucible of feeling that his life – running a successful family
business founded by his great-grandfather – lacked the significance
to leave a legacy that truly helped others.
To explore Beyond the Crucible assets, including our free Life
of Significance assessment, visit
www.beyondthecrucible.com
About the Podcast
You are more than your failures and setbacks. We share stories of leaders who have moved beyond life’s most difficult moments to lead lives of significance, and insights on how you can do the same. Hosted by Warwick Fairfax.